Making Annual Planning Easier for CPG Brands
Client
Acumen CI
Role
Senior Product Designer
Skills
User Experience
Visual Design
Usability Testing
User Research
Prototyping
User Experience
Visual Design
Usability Testing
User Research
Prototyping
The Task
For Key Account Managers at consumer goods companies (think Coke or Nestlé) managing a promotional plan throughout the year is a painful, lengthy and admin-heavy job. Our task was to make it easier and more efficient, within our 3 month delivery window.
The Work
I led research to map out the entire annual planning process, combining insights from our user research repository, with new user interviews and stakeholder workshops. I generated several potential solutions to save time and reduce user pain, then collaborated with Product Management and Engineering to refine these into solutions deliverable in 3 months.
The Outcome
We shipped a feature that cut initial plan set-up time by 90%, identified and addressed app performance bottlenecks that improved user satisfaction metrics by 150%, and added 5 fully validated and outlined features to the product roadmap.
The Task
For Key Account Managers at consumer goods companies (think Coke or Nestlé) managing a promotional plan throughout the year is a painful, lengthy and admin-heavy job. Our task was to make it easier and more efficient, within our 3 month delivery window.
The Work
I led research to map out the entire annual planning process, combining insights from our user research repository, with new user interviews and stakeholder workshops. I generated several potential solutions to save time and reduce user pain, then collaborated with Product Management and Engineering to refine these into solutions deliverable in 3 months.
The Outcome
We shipped a feature that cut initial plan set-up time by 90%, identified and addressed app performance bottlenecks that improved user satisfaction metrics by 150%, and added 5 fully validated and outlined features to the product roadmap.
The Task
For Key Account Managers at consumer goods companies (think Coke or Nestlé) managing a promotional plan throughout the year is a painful, lengthy and admin-heavy job. Our task was to make it easier and more efficient, within our 3 month delivery window.
The Work
I led research to map out the entire annual planning process, combining insights from our user research repository, with new user interviews and stakeholder workshops. I generated several potential solutions to save time and reduce user pain, then collaborated with Product Management and Engineering to refine these into solutions deliverable in 3 months.
The Outcome
We shipped a feature that cut initial plan set-up time by 90%, identified and addressed app performance bottlenecks that improved user satisfaction metrics by 150%, and added 5 fully validated and outlined features to the product roadmap.
